denver rethinks breast cancer

My immensely talented friend denver works for an ad agency. He is one of those good people, who really believes that we who work in areas in the for profit industry, have a platform, that we should use to do good things.
So denver is doing good work.
He’s on the campaign for rethink breast cancer and created this commercial (below), and an iPhone app.
All in the interest of having women check themselves regularly.